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With an exclusive launch at Sephora on the horizon, we worked with the founding hanni team to revisit their packaging and ensure it was retail-ready.

As a D2C brand from launch, the packaging was streamlined and bold but not ready to scale at brick-and-mortar retail. Impactful changes to foundational brand elements like typography and color, along with meaningful copy additions and revisions, help the brand sell better on-shelf.

As an ongoing partner, we work on all of hanni’s new product launches. Continued work includes new primary and secondary packaging for each new product, art direction + photoshoots for packaging (and otherwise!), along with design for the products themselves.